I understand the intent to educate users on a newly launched feature which the assigned DevOps team is excited to deploy after a killer sprint. I can relate to challenge of addressing the repeated concerns being voiced that the user perceived value which drives the ultimate success of any new software feature cannot be determined if the users are unaware that a novel function exists.

I'd say that the most common version of how this would play out would be with those users who have used the app regularly for years, have no unmet requirements based on the app's existing suite of capabilities and functions, would very likely notice the additional icon in the toolbar after the app's latest update, but simply have no real motivation or reason to take the time to see what functions the icon offers.

That said, the deployment team very clearly felt that an active and repetitive solution was the most effective strategy to mitigate the risks that this new feature, that evidently many at the company feel the widespread adoption of by the users is critical, fails to be embraced by users due to a lack of the user community's awareness.

Whelp, I feel that I can confidently report to you that the user community is absolutely aware of the Liquid Mode feature, and those who find it to provide an added value use it and those who don't have a need for it don't use it.

As a user I think I can speak for the majority of the collective and say whether or not we like Liquid Mode or dislike it, use it or don't use it, with few exceptions none of us are concerned with whether or not the roll out of the new feature was successful or unsuccessful.

The problem now, though, and it's a little embarrassing to have to bring this up, for awhile now it's been pretty clear to probably everyone that Liquid Mode roll out fell tragically short of expectations and the hopes of the members of that DevOps team. We know this because the app is still pushing the feature on the users like a VCR door to door salesman after convincing himself that it's a numbers game it'll catch on at some point.

I'm sorry guys, it's not going to catch on. In fact, that obnoxious dialogue box is probably doing more damage to the app's overall usage numbers then you want to admit.

Leave the feature there, there absolutely are users who see the value that the developers saw, but disable the tired obnoxious pop-up dialogue box which mine as well be trying to sell timeshares in Daytona Beach. Dragging it out like this helps no one.