Tv advertising
Hi! I would like to know your opinion about local TV advertising. My team and I are currently considering options for promoting small businesses, and one of the potential channels is local TV. I wonder how effectively it works in your region: is there a real response from viewers, is the game worth the candle considering the costs, and which ad formats, in your experience, generate the greatest interest?
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Alvin McLaughlin commented
As a small business owner, I can say with confidence that local tv advertising https://www.simulmedia.com/blog/local-tv-advertising really works — especially if you choose the right approach and format. My team and I launched several local campaigns, and the results were pleasantly surprising: the flow of customers increased noticeably, especially from nearby areas. People still remember our advertising, which means it was really memorable. In my opinion, short but bright videos with a local context work best — mentioning the area, local problems or needs. This inspires trust and a feeling that the business is nearby, “one of our own.” Of course, the costs are higher than, for example, on social networks, but the return is worth it — especially if you distribute the budget wisely.