Branding is the process of making your company’s identity, from your logo and messaging to the emotions your brand evokes. It’s about building long-term recognition and trust with your audience. Marketing, on the other hand, focuses on promoting your products or services through tactics like advertising, social media, and campaigns to drive immediate sales and awareness. Both are essential for business success. For companies looking to strengthen their brand identity, working with a top branding agency in Dubai can provide valuable expertise in creating a strong foundation that enhances your marketing efforts.