"Free PDF Editor" that is not free at all
I'm almost certain no one with decision making ability over at Adobe is going to care, but regardless, I'm just incredulous at the way you advertise a "Free PDF Editor", whcih comes up as the top result on a Google search as exactly that. It has a friendly upload button to upload your PDF to "start editing", so I do that, but oh suddenly no no, before I can continue I need to sign in or create an account. Ok, I say, that's really annoying, but I have an account, so I sign in. It takes me into the PDF "editor", and I go and click on the "edit" menu so I can start using some editing tools, but it turns out it's not actually free! It's a PREMIUM FEATURE! To do any editing whatsoever using this "Free PDF Editor" is a premium feature, and not free at all! What the ****?
This is a classic Bait And Switch, in fact it's so classic I'm going to use it as an example of what Bait And Switch looks like in the wild. I've seen a few in my time but never anything quite so blatant and obvious. This is the kind of stuff you guys are starting to become known for. Shady practices in an attempt to claw people back to your products. Instead of focussing on delivering better value than your competitors, you're stooping to dark patterns and deception. You may increase conversion somewhat this way, but it is burning your brand to the ground.
I'm really getting fed up with this stuff.