Acrobat subscriptions are WAY too expensive. ILovePDF charges so much less money for the same features as Acrobat, with a few exceptions, and that is horrible. Please, lower the prices for Acrobat Pro permanently, because under no circumstances am I paying $30 a month for that. Heck, the Creative Cloud ALL Apps plan is RIDICULOUS. The All Apps plan should be at $30/month, not Acrobat Pro. These subscriptions are way too expensive, and is probably the reason why not very many people even use the PDF format in the way they do with Word.