PDFs are traditionally considered static documents that offer consistency between printed and on-screen outputs. However, this creates an inherent limitation in the utility of portable documents. Consider the old static landing pages of Web 1.0; minimal interactivity and stylization eventually gave way to dynamic webpages in Web 2.0. Much in the same way, “Dynamic PDFs” have the potential to help document creators grow and communicate their thoughts more efficiently. Two specific use cases are outlined below:

a) In Book Publishing

A writer would like to convert their Word document into a digital book with dynamic art; thanks to Adobe, this could be done through autoplay animated GIFs with no on-screen controllers—the result being a moving environment that captures readers’ imagination and contributes to the overall ambience of the product. Consequentially, this also means an improved use-case for Adobe's software in the e-book market (specifically, via mobile phones, on which screen sizes continue to grow and portable documents can presently be read without downloading any additional apps versus EPUBS, which require middlemen applications just to open). By providing greater utility to independent and industry-partnered writers in a way that capitalizes on the processing power of mobile phones versus Kindle products and other e-reader devices, Adobe and its users can greatly benefit from autoplayable (i.e. no control bar and playing on loop) animated GIF support for its documents.

b) In Manufacturing

A company selling machinery would like to create an operating manual as a PDF, however, instructions are difficult to provide with words and static images alone. An insertable animated GIF, this time potentially with an on-screen controller, would provide readers with a visual aid contained within the manual itself (GIF inserts would inherently use up less space in the document than a .mov). Meanwhile, an option to select “frames” from the video could be used to guarantee relative consistency between digital and printed versions of the document.

This would probably be one of the easier features to implement and would be beneficial for both Adobe and document creators.